Puzzle This
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Services
Brand, Web Design, Email
Sector
Retail
Year
2026
The Challenge
Puzzle This needed a brand that matched the wit and wonder of their product, premium, collectible puzzles with a distinct personality. The challenge was to create an identity that felt playful yet sophisticated, and a digital presence that could convert browsers into buyers.
The Approach
We developed a bold, collage-driven brand identity rooted in cultural curiosity, drawing on vintage imagery, eclectic objects, and a dark, moody aesthetic that sets Puzzle This apart from the category. The website was built to immerse visitors in the world of the brand, with email campaigns designed to drive repeat purchase and community.
The Outcome
A distinctive, cohesive brand system spanning web, email, and marketing, giving Puzzle This the premium digital presence to compete at the highest level of the gifting and lifestyle market.