The search engine marketing landscape is constantly changing, and in order to have fully optimised campaigns, excellent tracking and deliver solid ROI’s, you need to keep up to date with the latest technology on offer. With that in mind, we’ve summarised the latest SEM trends to keep an eye on…
Outside of the norm
The technology we have at our disposal never ceases to amaze us, and Google’s latest offering, Google Lens is set to raise the bar yet again. Simply put, Google Lens allows you to search what you see, from scanning and translating text and exploring landmarks to finding looks you like without having to use your typical text search box. As ever, technology is moving quickly, younger demographics are much more visual than older generations and search engine marketers must move with the times and re-evaluate what the best medium is to reach their target audience.
Don’t forget Amazon
Amazon advertising is quickly becoming a force within the paid advertising options. While Google and Facebook are still at the top, Amazon allows search engine marketers to target an ever growing platform, where users sole purpose is to purchase. This makes for a very attractive proposition for paid ad campaigns. We’ve ran similar campaigns on both Google and Amazon, and noticed much higher conversion rates on Amazon. So when strategising for the remainder of 2020, we strongly recommend testing out Amazon.
PPC & SEO Synergy
Many of our clients do one or the other, SEO or PPC, but to get the most out of both we’ll always push for them to be run alongside each other. If you’ve spent so much time carrying out keyword research for your SEO campaigns, the same keywords can be used across your PPC campaigns, especially phrase key words and vice versa with PPC data feeding into your SEO. The combination of the both will allow you to dominate on certain keywords with your ads at the top of Google followed by your organic search results.
Digital commerce and presence will be the driving force for future revenues, as it was before COVID-19, but will now be even more accelerated and with a far greater influence. Our team are here to offer brands support through this time of digital transformation, so please get in touch, we’d love to get thinking for you…