Hospitality for Heroes

The Challenge

In March 2020 frontline workers faced an unprecedented challenge. There was a global pandemic, the NHS was under-staffed, food was scarce, canteens were shut down and hours were long. At the same time, the country, including hospitality businesses, were facing a lockdown. Restaurants and their chefs would be out of work and food suppliers would no longer have restaurants to supply their produce to.

Our Approach

We founded and launched Hospitality For heroes over night. We developed a brand and built a website with a dedicated fundraising capability. We orchestrated an Instagram "nominate challenge" which saw chefs, celebrities and members of the public sharing a 1 minute recipe to encourage creative and healthy cooking with one call to action: to donate to our non-profit so we could purchase produce from suppliers and provide it to talents chefs who would prepare super healthy meals that we could send into hospitals across the country.

The Outcome

Within weeks we grew a team of 50+ volunteers, we attracted 1m+ engagements on our social campaign, raised £250,000 through public donations and provided 150,000+ meals to 22 NHS hospitals across the country. Nationally recognised, our campaign received numerous awards, including our Co-Founder, Oli Coles, being awarded a British Empire Medal by Queen Elizabeth in her 2020 Honors List and being recognised by the Independent as one of the UK Top 50 Most Inspirational People Driving Positive Change.