Charity Campaign
International Nurses Day Surprise Concert
A first-of-a-kind surprise concert to raise awareness and funds for the NHS
Services
- Concept
- Design
- Campaign Management
- Operations
- PR
Sector
Hospitality
Year
2020
The Challenge
We were approached by a London NHS Trust whether there was something extra special we could do for their nurses on International Nurses Day in 2020.
Our Approach
We wanted to use the power and influence of celebrities to communicate the respect and appreciation of frontline worker's during the pandemic, so orchestrated a first-of-a-kind concert that would be streamed into hospitals as a surprise on International Nurses Day.
The Outcome
A unique event hosted by Laura Whitmore and featuring James Blunt, Clean Bandit, Mel C, Anne-Marie, Elderbrook, Jack Savoretti, Zara Larsson, Imelda May and Kirsten Joy.