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37 Digital marketing tools that make life easier

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We use a plethora of digital marketing tools to meet and exceed our client’s expectations. Unfortunately there isn’t a one-fits-all tool to execute, track and analyse our digital campaigns. If there is, we’re yet to find it! But there are a whole host of tools out there to meet your digital needs, from programmatic and…

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8 rapid-fire insights from our digital experts which will help grow your business

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1. Where do you see mobile applications in 1 year? There’s an evident trend towards apps acting as a conduit for information, meaning that the app itself isn’t used much, but instead pushes valuable notifications to the user based on their interests or location. We will certainly see the involvement of more payment technologies which…

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When’s right to invest in a digital facelift?

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As the person responsible for your company marketing activities online you’re likely to have been inundated with unsolicited calls from digital agency sales people pitching their services. You then ponder why so many companies who specialise in UX and web design even exist. Your website may be a little out-of-date when compared to your closest…

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Social Media Marketing 101: Facebook

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As a digital marketing agency, we understand the importance of targeting the 2.01bn users that access Facebook monthly. Here we share how you can use Facebook to your advantage when marketing your business.  Tailoring Content Tailoring content for the platform you choose to market on is essential. Take Buzzfeed’s Tasty and Proper Tasty accounts, with…

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Social Media Marketing 101: Instagram

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For me, there is something undeniably addictive about Instagram. Whether it’s the instant gratification of a like, the ability to filter your images to make everything seem a little bit prettier, or the prospect of aimlessly scrolling for hours through memes and pictures of beaches and burgers – I’m not sure. One thing is for…

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Social Media Marketing 101: LinkedIn

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LinkedIn means business. Once you’ve logged in, you know that you’re dealing with a different kettle of fish to Facebook, Twitter and Instagram. LinkedIn is the go-to platform for B2B marketing. With access to a multitude of companies and professionals, LinkedIn enables you to contact and interact with a huge network. It also gives you…

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4 Reasons to Make Video Part of your Content Marketing Strategy

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Entrepreneurs, businesses, organisations, brands, companies, and unsurprisingly digital marketing agencies, have been creating and sharing content as part of their marketing strategy for some time now. By tailoring content to a specific target audience, it’s possible to attract quality leads to your website, build your brand’s reputation, and ultimately achieve conversions. Content can come in…

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The Benefits of A Smaller Agency

The Benefits of a Smaller Digital Marketing Agency

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We often have a certain organisation that pops into mind when we think of an industry or service provider. Take Pizza Express for example, it might be the first restaurant we think of when searching for pizza, however often it’s the local Italian around the corner that will really satisfy our needs. Likewise, often it’s…

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Digital Marketing Trend: The Offline and Online Overlap

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As technology has progressed, so has a consumer’s shopping behaviour. It doesn’t take an incredibly observant person to notice that the use of smartphone is prolific in today’s world, and increasingly people are using their smart phone to assist them when shopping. Take showrooming for example, showrooming has become a common consumer behaviour where shoppers…

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5 Great Uses of VR in Marketing

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Virtual Reality is a creative way to interact and engage with target markets. Recently, many brands have picked up on this new and innovative technique. Whilst VR can be expensive there are cheaper alternatives, such as Google Cardboard, which allow consumers to use their smartphones to simulate virtual environments. Everyday use of VR is becoming more…

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